Marketing & Automation Blog

  Code sample to create a subject line with first name and a message if the first name is available otherwise just the message (if the first name is not available). This is a very simple code but when when I first started building emails in the marketing cloud, I had no idea how to do this. Let’s assume, the sendable data extension has a first name column with firstName as the field header. In the subject line field of the email, enter: %%=v(@SLine)=%% AMPscript in email body to declare and populate the @SLine variable: HTML %%[ VAR @SLine SET @SLine = "Here is an exclusive offer for you!" SET @FName = [firstName] If NOT EMPTY (@FName) THEN SET @SLine = CONCAT(@FName,", Here is an exclusive offer for you!") ELSE SET @SLine = "Here is an exclusive offer for you!" ENDIF ENDIF ]%%   In this example, if the first name is available, the subject line will be: Firstname, Here is an

HTTPS (Secure Hypertext Transfer Protocol) represents the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to. While HTTPS has been around for years, it became a critical web standard post-2014 when Google started using it as a ranking signal. If you're still running your website on HTTP, here are six compelling reasons to switch to HTTPS. 1. Improved Search Engine Ranking Google has confirmed that HTTPS is used as a ranking factor in its search algorithms. Websites using HTTPS are generally perceived as trustworthy by search engines, leading to potentially higher rankings compared to non-secure sites. Transitioning to HTTPS is not only about security but also about maximizing your SEO efforts to gain visibility in organic search results. 2. Enhanced Security with Triple Layer Protection HTTPS provides a robust three-layer security for your website: Encryption: Ensuring that the data exchanged between visitors