Marketing & Automation Blog

There are going to be situations where you may want to invoke another automation from one automation. Or you may want to run a series of automations one after another without worrying about setting up a schedule.  You can use the below mentioned JS code in a script activity in an Automation in Marketing Cloud to invoke another automation. Simply copy / paste this code in a script activity and just make one small change - add the customer key of automation which you want to run/invoke from the current automation.  When you run this script activity, it will initiate the other automation to run. You can use this activity as last activity in two automations that will invoke each other and can run in an infinite look until you manually pause them. This could be useful in a case where you may want to run an automation earlier than allowed interval of 1 hour. The earliest an automation can run is every 1 hour. You can use this method to trigger an automation earlier than this time a...

When we create triggered send messages in Marketing Cloud, there is an option to set the message's priority. This is a drop-down which is always set to medium by default. The other two options allow you to set the priority to either high or low.  Only a couple of months ago, I had no idea what this option meant and I never paid attention to it or tried changing it. I do know from experience that in many of the projects I worked it was set to high and for a small number of accounts, I noticed it to be set to medium.  Recently I was tasked to look into an issue where the account creation emails were taking more than 5 minutes to reach the customers' inbox. These were transactional emails that were created either at the point of sale or by customers themselves when they created their accounts online. This resulted in a bad customer experience. When I searched for that email in SFMC, I noticed that it was a triggered send, the send classification was Transactional and priority was...

 Recently, I worked on a project to set up Distributed Marketing feature for a Bank's contact centre. The feature allowed contact centre agents working for a Bank to send Marketing approved emails to customers from within the service console in Salesforce. The feature was greatly liked by agents and we saw good adoption rates after some training and persuasion. Use Case:  Work with your service team to get an understanding of what kind of content your customers are looking for when they are calling and speaking with the service centre agents. Or try to understand the frequently asked questions when customers reach out for help through email, social web or phone. This will help you in creating Distributed Marketing Content to provide to your service centre staff. You can then create the Distributed Marketing journeys' in Marketing Cloud with the relevant content and add those as a quick send feature in the Service Cloud console that contact centre agents use. Now when your supp...