Marketing & Automation Blog

Understanding how to manage and identify opt-in preferences for in-app messages is crucial for effective mobile marketing. Based on a recent case I opened with Salesforce support, here are some insights and best practices for managing your audience for push and in-app messages.  Building Mobile Filtered Lists for Push Messages  To identify contacts who are opted in to receive push messages, you can create a mobile-filtered list with the following criteria:  Status: Active  Device ID: Not null  Opt-In Status: Opted In  Identifying Contacts for In-App Messages  One common question is how to identify contacts who have opted out of push messages but can still receive in-app messages, or vice versa. Here’s what I found: Opt-In Status for In-App Messages  Salesforce targets in-app and inbox messages to all Device IDs, regardless of their opt-in status. As long as the Device IDs are valid, in-app and inbox messages will be sent. If Apple Push Notificatio...

In mobile marketing, ensuring that your push messages reach the intended audience is crucial. However, sometimes the numbers can be confusing, especially when the failed message count exceeds the total audience size. Let's dive into a scenario to understand this better and explore how to manage these challenges effectively. The Mystery of the High Failure Rate Imagine you’ve launched a campaign targeting less than 4 million contacts. After the campaign, you notice the following statistics:  Delivered : 734,935  Failed : 5,759,239  At first glance, it seems perplexing that the number of failed messages is significantly higher than the total audience size. Here’s why this happens: Understanding Device IDs and Contact Records  In Salesforce MobileConnect, the total number of delivered and failed messages is based on Device IDs, not individual contact records. A single contact can have multiple devices associated with them, each receiving or attempting to receive the pus...